iKon Boats
Environmental Design, Branding
In 2019, HCB Yachts decided to expand into the freshwater market with a groundbreaking bass boat portfolio. By combining sophisticated yacht engineering with the expertise of top anglers like Jacob Wheeler, iKon Boats was born.
I worked with a small team to design new graphic assets that reinforced the brand's identity and integrated them seamlessly throughout the office. Key elements, such as the fishing-line logo mark and the branded Jacob Wheeler fishing rod display, create a compelling visual narrative that highlights iKon Boats' innovative spirit.
In 2019, HCB Yachts decided to expand into the freshwater market with a groundbreaking bass boat portfolio. By combining sophisticated yacht engineering with the expertise of top anglers like Jacob Wheeler, iKon Boats was born.
I worked with a small team to design new graphic assets that reinforced the brand's identity and integrated them seamlessly throughout the office. Key elements, such as the fishing-line logo mark and the branded Jacob Wheeler fishing rod display, create a compelling visual narrative that highlights iKon Boats' innovative spirit.