Cleveland Cavaliers
Environmental Graphic Design, Sponsorship Integration, Sculptural Design
Following their 2016 World Championship, the Cleveland Cavaliers embarked on a major renovation of their arena to reflect their elite status. The two-phase project introduced a new full-volume atrium on the North end, revamped wayfinding for concourses and premium spaces, upgraded concession signage, and incorporated sponsorships for over thirteen partners.
I collaborated with a small team to create graphics that celebrate the city of Cleveland, aligning them with the new wayfinding system around the vestibule, and honoring players on the Wall of Honor. Additionally, I played a key role in integrating brands like Discount Drug Mart, FirstEnergy, and Cleveland Cliffs throughout the arena using both graphic and sculptural elements.
Following their 2016 World Championship, the Cleveland Cavaliers embarked on a major renovation of their arena to reflect their elite status. The two-phase project introduced a new full-volume atrium on the North end, revamped wayfinding for concourses and premium spaces, upgraded concession signage, and incorporated sponsorships for over thirteen partners.
I collaborated with a small team to create graphics that celebrate the city of Cleveland, aligning them with the new wayfinding system around the vestibule, and honoring players on the Wall of Honor. Additionally, I played a key role in integrating brands like Discount Drug Mart, FirstEnergy, and Cleveland Cliffs throughout the arena using both graphic and sculptural elements.